Saturday, December 1, 2007

Absolut Ice Bar Review

On Tuesday night Zac, Tara, Steph and I decided it would be fun to visit the Absolut London Ice Bar so here is my take on the experience.

First a little background, the temperature inside the bar is kept at a constant 5 degrees and everything is made from water (ice) frozen from the Torne River in Jukkasjarvi, Sweden.

To get into the bar you book a 40 minute time slot that costs £12 during the week and £15 on the weekends to get in. Its a bit expensive but the entry fee does include a designer thermal cape to keep you warm, an ice glass and one cocktail.

Initially we were excited to get into the cold but after getting our drink and taking a look around we realized the bar itself wasn't all that impressive. Other than some music blaring there wasn't much to enhance the experience. The bar itself was a dark modern gray that was amplified by the ice. There was just something missing.

They had some ice seats covered in fake animal skin so you could sit down without sitting straight on the ice.

One cool thing however was the ice cup you were given for your drink. It was a neat to drink out of a hollowed block of ice.

In summary it is something I'm glad I could experience but probably won't do again.

Ice Bar Photos

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